CNBC Reality

In this new unscripted series set in Cleveland, Ohio, NBA superstar LeBron James and his longtime friend and business partner Maverick Carter will give four up and coming local entrepreneurs the chance to realize their own dreams while also helping to revitalize a neighborhood in Cleveland. Four of LeBron's and Maverick's trusted business experts will be enlisted to help give the fledgling entrepreneurs the chance of a lifetime - financial backing, expert guidance, and a storefront to launch their enterprise. Over the course of the season, viewers will see if the entrepreneurs have the ambition, creativity, and hustle necessary to succeed -- and in so doing, help a neighborhood that desperately needs investment.