Miss Bunting is sacked for theft and Miss Ravillious appointed as the new head of fashion ruffelling a few feathers. Selfridge takes his wife and eldest daughter to see Anna Pavlova and decides to pay her to visit his store for a publicity event and take tea with his wife and Lady Mae. Things go wrong when Ellen Love turns up feeling she has been neglected only to be rejected by Harry. Agnes drunken father makes a scenee at the event. Rose Selfridge misses the tea delayed by Roddy and his artistic friends.