The 35th People's Choice Awards, honoring the best in popular culture for 2008, was held at the Shrine Auditorium in Los Angeles, California. They were hosted by Queen Latifah in her third straight year as host. Performers for the show included Carrie Underwood and Rascal Flatts. Due to the 35th anniversary of the People's Choice Awards and People Magazine, the two combined forces to create an award entitled "Favorite Star Under 35". The award was made for that one show and that show only. Multi-platinum singer, American Idol winner, and 5-time Grammy Award winner Carrie Underwood received the award based on the public's choice from an online poll.