With just two candidates left to battle it out for the £250,000 investment, the finalists receive a call summoning them to the Bloomsbury Ballroom. Lord Sugar informs them that their final task is to launch their businesses - creating brands and unveiling their campaigns before an audience of business bigwigs at the venue in a few days' time. Old candidates return and the finalists compete to recruit them to their cause. Then it's straight down to business; one takes a dictatorial approach to management, while the other contender, filming a promotional video, succumbs to stage fright. On launch day, as the finalists step up to present their plans to leading industry experts and Lord Sugar, will nerves continue to get the upper hand? Or will the candidates rise to the occasion and deliver the perfect pitch? In the boardroom, business plans are picked over and launch campaigns assessed, but only one can win. It's heartbreak for one and elation for the other as Lord Sugar finally picks his business partner.