British British Reality Reality

Ultimate Big Brother is the current and final series of the UK reality television series Big Brother to air on Channel 4. It was announced on 26 August 2009 that Channel 4 would not be renewing their contract with Endemol following the eleventh series and so would not screen Big Brother in 2011. The series will broadcast on Channel 4 for 18 days, from 24 August 2010 to 10 September 2010. It will be produced by Remarkable Pictures, a division of Endemol. The series will feature housemates from every series of Big Brother and a smaller section of housemates from Celebrity Big Brother, as well as the winner of Big Brother 2010. The series is sponsored by skincare brand Freederm. As with the eleventh series of Big Brother, the 24 hour live streaming is available via the Big Brother website as a fee-based service.