Designed to Sell is an HGTV American reality television show hosted by Clive Pearse, Shane Tallant, Michael Johnson, and Rachel Reenstra, and produced by Pie Town Productions (Los Angeles and Chicago) and Edelman Productions (Washington, DC and Atlanta). Each 30-minute episode focuses on the fixing up and renovation of a home that is about to go on the market. The show began airing in 2004.