As the dating series returns for its 12th season, bachelor Matt Grant, a 27-year-old British financier, moves into his digs in Malibu, Cal., and meets his 25 would-be soul mates, 10 of whom won't make it to Week 2. The first priority for the bachelorettes is to gain Matt's attention in hopes of winning the "first impression" rose, and strategies to do it range from singing and clarinet playing to name- dropping and biting a tin can in half. Matt also gets a souvenir: a contestant's underpants.