The series follows Max, an adventurous preteen boy who receives a package in the mail. The package contains a small statue of a fowl, inscribed with Egyptian hieroglyphs. The translation reveals a message which reads: "You have been chosen to be the cap-bearer. Go to the mini-mart and wait for a sign, Mighty Max." Shocked by the message, Max drops the statue, shattering it and revealing a red baseball cap emblazoned with a yellow "M" which he puts on.

Upon arriving at the mini-mart, he is chased by a lava-monster sent by Skullmaster, a megalomaniacal demon who lives within the earth and has the power to create evil minions. As Max races away, the cap activates a vortex which transports him instantly from his current location (which is assumed to be somewhere in the United States), to the Mongolian desert, where Max is met by Virgil, a nearly-omniscient Lemurian, whose appearance is that of an anthropomorphic "fowl" (a running gag in the series is that Max refers to Virgil as a "chicken" to which the Lemurian replies "Fowl, actually."). Virgil explains that Max's reception of the cap was prophesized circa 3,000 BC. Max, Virgil, and Norman, his Viking bodyguard (he is three times larger than Max), travel together around the world, defending Earth against the minions of Skullmaster, who is responsible for the downfall of both the Lemurians and the people of Atlantis. Norman is supposedly immortal and has improvised being various legends, including Sir Lancelot, Thor, Samson, and Hercules, as first talked about in episode 5, "Let Sleeping Dragons Lie." Norman finds Thor's hammer and helm and uses them throughout the episode. When Max first sees him he asks, "You were Thor!?" and Virgil explains that to maintain the Cosmic Balance they had to call in outside help.

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