Ari Tries Being Nice and Fails Miserably on 'Entourage' (VIDEO)

Ari Gold just can't be nice; it isn't in his DNA. But he gives it a fleeting shot on 'Entourage' (Sun., 10:30PM ET on HBO).

"First staff meeting of the new softer, quieter, gentler regime," he says. "How's everyone feelin'? Why don't we start the day off with some hugs and kisses?"

Then Dana Gordon calls to request that Vince take a drug test to appease the film studio. Ari says that's "asinine" and begins another stream of angry expletives. He then slams the receiver down multiple times -- and looks up to find all his staffers have just witnessed (once again) the real Ari.

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