The CW's new makeover reality series Plain Jane may be focused on changing hair colors and trying a new shade of lipstick, but the series' host and producer insist the series is hardly skin deep.
"It was very much about the inside more than the outside," host Louise Roe tells TVGuide.com "The fashion [and] the beauty are all part of it, but really getting through the mental barriers was the important part."
Breaking through those mental barriers - whether caused by the high standards put forth by fashion magazines, or criticism from family and friends - were essential to each woman's head-to-toe transformation, Roe says. "They have to get through that and they have to cry and talk to me and open up. And in some cases, [they] scream and shout to get it out, so it became very cathartic," she says.
That ability to relate also proved an important factor for the producers, who made sure to find girls of all shapes, sizes, and backgrounds in their search for each episode's focal point. In Wednesday's episode (9/8c), Roe counsels an aspiring writer and recent Hollywood transplant who's hoping for a second chance after an awkward first date. "The makeover is extraordinary," executive producer Amy Palmer Robertson says. "She's unrecognizable."
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