Apatow: a powerful surname in the world of comedy, and its mere association with a film release warrants a look-in. The latest of these, Get Him to The Greek is something of a side-story to 2008's Forgetting Sarah Marshall - produced by Judd Apatow and based on characters developed by Apatow-brethren performer Jason Segel. It doesn't quite stack up against the high notes, and the gags are uneven - but an overdose of pop-culture and some memorable set-ups make this a very amusing commentary on the foibles of rock stardom.
Reprising his role as Aldous Snow is comedian and performer Russell Brand. Snow represents all the lavish and egotistic contrivances the music industry breeds, embodied in a heroin-chic frame and cheeky mug. This is, of course, made all the more interesting given that Brand himself struggled with drug use and has, like his character, been clean for years now. Snow, on the other hand, ultimately tumbles off the wagon in spectacular fashion, leaving his gorgeous pop-performer partner (Aussie stunner and solid actress Rose Byrne) behind. He hits the skids after releasing an indulgent and racially offensive album - and it falls on the enthusiastic but beleaguered young music label executive, Aaron Green (Jonah Hill) to relaunch his career and get him to the Greek Theatre in Los Angeles at all costs.
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