Cher Lloyd might not be the 2010 winner of "The X Factor", but she took one step ahead of her fellow "X Factor" friends by landing a record deal in the U.S. with rap mogul Jay-Z. "Even though Cher didn't do terrifically well in the X Factor finals, there's been a hell of a lot of interest in her," a source said.
Before sealing the deal with Roc Nation, Cher reportedly was in the middle of bidding war between will.i.am and Jigga. "All the labels are on the lookout for sassy, young female artists with bags of attitude, and Cher fits that bill perfectly," the source gushed. "will.i.am's backing only intensified the battle to get her signature."
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