'Vampire Diaries' billboards urge fans to 'Catch VD'

The billboards are actually covert ads for the midseason return of The CW’s Vampire Diaries, whose slogan is going to urge fans in the coming days to "Catch VD." Yup, in between ads for The Disney Store and Mamma Mia, the network is recommending people to run out and get a venereal disease.*

Turns out the ads are just Phase One in a campaign to promote the show’s return on Jan. 27. Soon the text-only ads will be replaced by billboards showing this: Read More...

http://insidetv.ew.com/2011/01/25/vampire-diaries-billboard-catch-vd-ex/

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