Captain America's Title Change

We can't say we're surprised about this, but Captain America: The First Avenger isn't going to be called Captain America when its released in some international markets later this year. 

Citing "Marvel Studios insiders," The Los Angeles Times reports that the Marvel-Paramount movie will be released as simply The First Avenger in Russia, South Korea and the Ukraine.

"Those involved in the decision are being careful to frame the move as a matter of brand management and consumer awareness and not as a decision tilted by cultural or political winds, " according to the paper. "In private, Marvel insiders said that early on in the project's planning there was talk that the title might need to be changed in numerous international markets but that there was a 'pleasant surprise' — the brand recognition of the comic-book superhero was so strong that it overrode those considerations in many places. That was not the case in Russia, South Korea and the Ukraine." Read More...


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