'Smallville' and 'Supernatural' bump: CW decision may backfire

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Oops. When The CW announced on the afternoon of Thursday, Jan 28 that it was making a last minute scheduling change, postponing the Friday mid-season premieres of "Smallville" and "Supernatural" for one week, pandemonium hit Twitter and blogs.The move, CW reps told Zap2it, was made to protect the network's #1 show, "The Vampire Diaries," from the inevitable ratings hit it would suffer opposite ratings giant "American Idol." The network was anticipating a massive drop in the ratings, possibly in response to the lower-than-expected ratings for the "Vampire Diaries" and "Nikita" reruns aired on Wednesday night.By airing reruns of "The Vampire Diaries" and "Nikita" 2011 premieres on Friday, without the "Idol" competition, the network would give the episodes a better chance at being seen by the full audience. To TV insiders, the move did make sense -- you've got to make sure the cash cow is well-fed.Here's the problem: that massive ratings dip that "The Vampire...


http://blog.zap2it.com/frominsidethebox/2011/01/smallville-and-supernatural-bump-cw-decision-may-backfire.html

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