Hot on the heels of news earlier this week that 'American Idol' will incorporate online voting comes word that Simon Cowell's 'X Factor' has upped the ante, with Facebook voting. Makes you wonder if Simon's fancy, new British import will make 'American Idol' look its age, come this fall.
As a reporter for Britain's Daily Mail astutely pointed out, Facebook and especially, Twitter, are now really the true measure of a contestant's popularity. While not everyone picks up the phone to text or call in their vote, many fans do make their feelings known via social networks. Which makes 'X Factor's' use of Facebook a smart move.