Viral Promo Poster for REAL STEEL


Earlier today, we brought you the newest trailer for Hugh Jackman’s robot boxing movie, Real Steel. While the trailer announces the WRB (World Robot Boxing) to the masses, the viral marketing machine Real Steel has been up and running on all cylinders. We previously reported on the extensive (and very well done) fictional backstory of the WRB. After signing up for updates from the site, I received a very cool promo poster for the robo-boxer known as Noisy Boy, complete with rules for competing in the WRB. For pics of the promo poster and the message hidden within it, hit the jump.


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