'The Good Wife,' 'CSI' get new nights: The thinking behind CBS' moves

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In talking up "The Good Wife's" move to Sunday nights next season, CBS executives used some form of the word "prestige" four times within the space of a couple minutes."We're saying our most prestigious show is on our most prestigious night," is how CBS Primetime senior exec VP Kelly Kahl described the move, noting that "The Good Wife" will be preceded by the venerable "60 Minutes" and multiple Emmy winner "The Amazing Race." "'The Good Wife' has a big core following -- and I don't mean 6 million people who watch and are very dedicated; there are about 12 million people watching. We know they'll follow the show to Sunday night. ..."This is a quality night. It's where people put their quality shows, and at the top of our quality list is 'The Good Wife.'"The show's move is one of three noteworthy schedule changes CBS made with veteran series for 2011-12 (the full schedule is...


http://blog.zap2it.com/frominsidethebox/2011/05/the-good-wife-csi-get-new-nights-the-thinking-behind-cbs-moves.html

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