Daytime Emmy Awards Get Ready to Roll

"This is not a wake we're holding. It's a celebration." That's what exec producer David McKenzie is saying about the 38th annual Daytime Emmy Awards airing Sunday, June 19 on CBS. The kudocast, live from the Las Vegas Hilton for the second year in a row, comes at a time of seismic change in the daytime TV industry, what with the exits of Oprah Winfrey, Regis Philbin and Meredith Vieira, the demise of All My Children and One Life to Live, and rumors that Katie Couric's $40 million talk-show deal with ABC may sink General Hospital.

"We know the fans are hurting a lot right now and that they really care about what's happening to their programs," McKenzie tells TV Guide Magazine. "We're going to show them that we care, too." It was McKenzie's company, Associated Television International, that saved these awards when CBS suddenly dumped them in 2009. ATI found them a temp home on The CW, then brought them back to CBS in 2010 with renewed sass and energy and some spectacular Vegas production numbers. Read More...


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