'Basketball Wives' Scores Slam Dunk in Social Media Study

VH1's modestly rated Basketball Wives was the most social primetime program in July, according to a new study. The first-ever survey analyzed shows on 170 of the most popular broadcast and cable networks using data from Twitter and Facebook, including total comments, unique commenters and average followers per unique commenter.

"Understanding the social footprint of a program is increasingly important to networks and agencies," says Sean Casey, founder and CEO of SocialGuide, which created the Social 100. Fox topped the network list, ahead of the CW, MyNetworkTV, NBC and ESPN. Read More...



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