How To Make It In America Review: "I'm Good"

The Season Two premiere of How To Make It In America opened with our two fashion focussed friends living it up at the tail end of their trip to Japan. The montage was a solid start to the season and oozed credibility as it featured pertinent brands like Ambush's POW jewelry. While they may have been "big in Japan" as the opening song chorused the city that never sleeps was busy falling in love with another young design team, the New York Neanderthals, led by James Ransone of Generation Kill fame.  "I'm Good" showed right away that Ben and Cam's business prospects were anything but. 

Ben nailed their biggest problem when he asked Cam if he even knew what CRISP meant. They were so focussed on being associated with pop fame like the Lulu D store, to David's lofty promise to get Jay Z to their show, that they failed to address just what about themselves makes CRISP a desirable label.  Just like Rachel needed to realize it wasn't the dress she was trying on that made her boobs looks large and perfect, Cam and Ben needed to stop thinking an external influence was going to get them street cred. Eventually they began to see that the story behind the clothes is just as important as the materials its printed on if not more so. Read More...


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