'Ghost Rider 2' Poised to Ignite a Lackluster Franchise

If you believe the eye-popping tracking numbers, Sony and Marvel are sitting on an unlikely hit and kickstarting a franchise with "Ghost Rider: Spirit of Vengeance."

Ninety-one percent of men younger than 25 say they are aware of the movie which opens on 3,000 screens on Friday.

Those are strong numbers for any film, but remarkable for a sequel that took in $228 million globally in 2007 and drew scorn from many critics. 



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