'The Ricki Lake Show' Kicks Off Social Marketing Campaign (Exclusive Video)


Almost four months to the day shy of Ricki Lake's Sept 10 return to television, the once and future talk show host is kicking off an expansive social media campaign with 20th Television.

"Friends of Ricki," billed as a social-TV community, is intended to serve as an online (and offline) counterpart to The Ricki Lake Show. It's had a soft launch on Facebook, Twitter and YouTube, but with an unveiling of a tutorial video, the 43-year-old is now taking steps to build her audience before the show even premieres. Read More...



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