'Great Gatsby' Tracks for $40M Debut, But It's in a Tight Spot, Old Sport

"The Great Gatsby," likely the priciest costume drama ever made, will be in a tight spot at the box office when it opens Friday.

The latest tracking and analysts' projectons have the film, which stars Leonardo DiCaprio, Tobey Maguire and Carey Mulligan, opening at around $40 million. That's better than it was looking a month ago, and that sort of opening is nothing to sneeze at. But when a film's production budget and marketing costs approach the epic range, grosses have to as well if the studio's going to make a profit.

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http://www.thewrap.com/media/movies/article/great-gatsby-tracks-40m-debut-its-tight-spot-old-sport-89616

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