VH1's 'Hit the Floor' Launches Network's First Ever Scripted Series Expanded Social Experience (Exclusive)

VH1 is entering uncharted territory by treating its new scripted series as a reality show -- at least when it comes to social media.

The network is launching a number of websites over various social media platforms on Monday, the same day that "Hit the Floor" will premiere. The transmedia strategy will see writers and producers of the series operating character-owned Facebook and Twitter pages throughout the week in an effort to drive conversation similar to VH1's popular reality television stars.

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http://www.thewrap.com/tv/article/vh1-hit-the-floor-first-ever-expanded-social-experience-93946

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