Mad Men: Betty, Butter, and Better Halves

Betty Hofstadt Draper Francis has not been Mad Men's most beloved character. Early on, her petulance grated; later, her parental disengagement seemed downright cruel. She was defined by her denial and anxiety — and defined in relief against Don. Candid where he was mysterious. Desperate where he was cavalier. Tiny and blonde and from a "good" family, everything Don never was. Naive. Maybe a little pathetic. And this week's "The Better Half" was a return to that format, with Betty being the anti-Don. Except this time it meant that Betty was confident and sardonic and willfully callous, while Don was the one unsure of his footing and setting himself up for self-recrimination.



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