Why is Batman so red in the Beware the Batman opening?

Yes, red. That's... that's all I got from the upcoming Batman cartoon's opening credits, other than Katana wants to attack the viewer with a sword and Alfred wants to punch us in the face. Is Batman a Soviet Communist in this? Is this an Elseworlds tale starring Red Son Batman? I'm skeptical, but man he's red.

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http://feeds.gawker.com/~r/io9/full/~3/_epJYD0E6zY/why-is-batman-so-red-in-the-beware-the-batman-opening-656704986

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