New Posters and TV Spots for PACIFIC RIM

The marketing blitzkrieg for Pacific Rim continues with new posters and TV spots. Usually, this kind of onslaught eventually gets on my nerves because it’s for movies that basically sell themselves. At some point, there’s only so much awareness you can build around a property like Batman or Harry Potter, especially if it’s a sequel. But Pacific Rim needs all the help it can get because some people don’t seem to understand it past something that looks like Transformers even though one of the points of pride of the filmmakers is that they built a unique world for their picture. The trick is getting people to take a chance on a property that’s not a remake, adaptation, or sequel. If that means marketing the bejeezus out of the film, so be it. READ MORE...


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