'One Direction: This Is Us' Shooting for No. 1 With $2.7M at Thursday Box Office

"One Direction: This Is Us" kicked off the Labor Day weekend box office on a high note, debuting to a strong $2.7 million opening on Thursday.

The concert film will roll out in roughly 2,500 theaters nationwide over the holiday and is on track to be the top grossing film of the weekend. Analysts predict the documentary about the hunky British five-some will draw north of $20 million at the box office while inciting mass hysteria among pre-teen girls.



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