Jimmy Fallon to Feature Live Ads

“Late Night With Jimmy Fallon” thinks it has a way to make you watch ads: By letting you help create them, then watch them performed live.

Beginning with Thursday’s episode, the show will feature live ads based on viewer suggestions. In a promotion with Lexus, called “It’s Your Move After Dark,” viewers will be invited to suggest ad ideas through social media. Four improv groups will then act some of them out, live, from below the Brooklyn Bridge.

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