How NBC’s ‘Million Second Quiz’ Grabbed Personal Info From 300,000 People

CBS’s “Big Brother” has easily topped “Million Second Quiz” in the ratings. But George Orwell’s Big Brother might look admiringly at how much personal information NBC was able to gather through the show’s app.

More than 300,000 people played online and answered a series of questions about their habits and foibles in hopes of getting on the show.

NBC says it is not sharing the information with advertisers, who want to tailor their messages as specifically as possible, but may use it to help decide what kinds of shows and ads to offer.



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