'The Originals,' 'New Girl' and 5 more shows doing better ratings than you think

It's pretty well accepted now that the overnight TV ratings that arrive each morning aren't a complete picture of how many people watch a given show. For a number of reasons, though -- some having to do with habit and the news cycle, some having to do with the real business of television -- those numbers tend to be the ones we talk about most.And when we're talking about them, they can be pretty depressing. Ratings for broadcast networks are on a years-long slide, as overnight viewing has gone from the only game in town to just one item on a menu and the amount of original programming elsewhere has mushroomed. Where a 3.0 rating among adults 18-49 eight or 10 years ago was mediocre, now it's considered a benchmark of success. But again, overnight ratings aren't the whole picture. (One sizable caveat here: Advertisers buy ads based largely on "C3" ratings, which measure how...


http://blog.zap2it.com/frominsidethebox/2013/11/the-originals-new-girl-and-5-more-shows-doing-better-ratings-than-you-think.html

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