‘Hunger Games: Catching Fire’ Themes Tricky to License, but Easier This Time Around

Finding the right merchandising opportunities for “The Hunger Games: Catching Fire” — a movie that deals with such heavy topics as poverty, oppression and deathsport — requires a careful balance between taste and commerce, but it should be easier with the sequel than the original, marketing experts and analysts tell TheWrap.

“Any movie with this kind of box office is going to have a lot of opportunities for merchandising,” Matthew Harrigan, an analyst  with Wunderlich Securities, told TheWrap. “But this is a violent movie, so some products aren’t going to translate.”  Read More...



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