‘Frozen’ and ‘Catching Fire’ to Lead Female-Driven Thanksgiving Box Office

It’ll be a battle of fire and ice – probably in that order – over the Thanksgiving holiday weekend, as Disney Animation’s 3D family film “Frozen” takes on reigning champ “The Hunger Games: Catching Fire,” beginning Wednesday.

Both movies target females, but decidedly different age groups, so they shouldn’t cut into each other’s audiences.

The PG-rated “Frozen,” which targets the young crowd and their parents, is tracking strongly and could hit $70 million for the five days. On Tuesday, its pre-sales on Fandango were outstripping those of two other Disney animated hits that targeted young girls, 2010’s “Tangled” and 2012’s “Brave.”

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http://www.thewrap.com/frozen-catching-fire-women-will-drive-thanksgiving-box-office/

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