The Sound of Music Live: A Huge Hit That Will Likely Mean More Big TV Events


The hills were alive after all: NBC's live staging of The Sound of Music, starring Carrie Underwood, turned out to be a ratings triumph for the Peacock. According to Nielsen, the three-hour musical event drew an estimated 18.5 million viewers and earned a 4.6 rating among those under 50. The Sound of Music Live was easily the most-watched show on TV last night (at least in same-day ratings); among younger viewers, SOML tied CBS's The Big Bang Theory for first. Edel-wow! These numbers represent a big win for NBC Entertainment chief Robert Greenblatt, for whom Sound was the definition of a pet project. The exec, a former Broadway producer (9 to 5), was intimately involved in the production, so much so that he was front and center during portions of the making-of special NBC aired last week to promote last night's broadcast. His interest wasn't just a reflection of his Broadway roots, however; Greenblatt and other broadcast executives have realized that in the era of on-demand viewing, getting viewers to sit down in front of their TV screens for an original broadcast's first airing will require more extraordinary efforts in the vein of Sound. "We need to be in the event business," Greenblatt told reporters last July. With last night's success, expect the networks to keep trying to make Must-See (It Now) TV.  Read More...


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