Jimmy Kimmel Hawks Tostitos On-Air for ‘Worst Contest Ever’ (Video)

Jimmy Kimmel is doing one of TV’s most overt product placements with a new campaign for Tostitos. But before you object to advertising in the middle of his show, he wants you to know he knows how silly it is.

The have-it-both-ways approach allows Kimmel to maintain his dignity and ironic detachment even as he hawks tortilla chips during his show. His “Worst Contest However” — announced on Thursday’s “Jimmy Kimmel Live” — invites viewers to mail him Tostitos that he may or may not eat during the Tostitos Fiesta Bowl.

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http://www.thewrap.com/jimmy-kimmel-hawks-tostitos-air-worst-contest-ever-video/

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