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Why isn't 'Trophy Wife' on Wednesday? ABC discusses comedy strategy

Fans of "Trophy Wife" have been wondering a couple things all season long: A) Why aren't more people watching this gem of a show, and B) why won't ABC move it to the post-"Modern Family" spot on Wednesday nights, where it would seem to be very compatible with its lead-in?ABC Entertainment president Paul Lee doesn't have an answer for the first question, but he did explain why "Trophy Wife" hasn't had -- and likely won't have -- a Wednesday-night tryout this season.Lee says Friday (Jan. 17) at the TCA winter press tour that ABC wanted to try expanding its comedy footprint this season, which it did with "The Goldbergs" and "Trophy Wife" on Tuesday nights. "We really believe with 'Goldbergs' that risk has paid off on Tuesday," Lee says. "It's now beating 'New Girl' -- I don't know if it will for the season, but it's showing muscular strength on its own. Even after a...


http://blog.zap2it.com/frominsidethebox/2014/01/why-isnt-trophy-wife-on-wednesday-abc-discusses-comedy-strategy.html
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