Box Office - 'Dear John' takes down 'Avatar' on Super Bowl weekend - Featured


Romance proved to be a powerful foe for the epic Avatar, which has dominated the box office for the last seven weekends. The Lasse Hallstrom-directed romantic drama Dear John (2010) won the weekend in a big way, grossing an estimated $32.4 million and setting a record for the highest-grossing Super Bowl Sunday frame in history. Avatar fell to second place for the first time, dropping a still scant 25% to $23.6 million. The other wide release, From Paris with Love didn't have nearly as an auspicious debut. The R-rated actioner from Taken director Pierre Morel mostly drew audiences interested in John Travolta's turn as an over-the-top, gun-toting renegade CIA operative, yet earned only an estimated $8.1 million.

The rest of the top ten was dominated by holdovers. Mel Gibson's Edge of Darkness (2010) had quite a steep fall this weekend, losing 59% of last week's haul for a fourth place finish with $7 million. Tooth Fairy has benefited from a lack of children's fare in the marketplace. The film's third week in theaters fell only 35% for an additional $6.5 million. The film's cume still needs some help with only $34 million. When in Rome (2010) was crushed by women flocking to Dear John. The romantic comedy starring Josh Duhamel and Kristen Bell fell 55% to $5.5 million. Its 10-day total stands at $21 million.

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