Riding on coattails of The Lego Movie's success, The Simpsons offered a brick-style Springfield and a plot pretty blatantly stolen from the aforementioned movie this week.
But it's not like they don't know it. And expect the audience to criticize it. I mean, Homer's first line is: "It's not selling out. It's co-branding. Co-branding!"
And while The Simpsons Season 25 Episode 20 may feel like a retread of a popular film, the show utilized the recycled plot in a inventive and heartwarming way.