The men were all business on Duck Dynasty Season 6 Episode 5.
Or all about the business, we should say.
Willie wanted to update the Duck Commander logo, which has been in the family for four decades. Jase didn’t see a need to fix something that wasn’t broken… and/or he always make an effort to take the opposite side from Willie.
In order to show Willie's high-priced brand consultant up, Jase had the warehouse guys to doodle around and make a new logo because, hey, "anyone can make a new logo."