Is there any topic Pixar can't turn into a hit? The studio has now transformed its geriatric fantasy adventure Up into its third highest grossing opening ever, behind The Incredibles ($70 million) and Finding Nemo ($70.2 million). It's surely been aided by the 1500 3-D screens that cost a premium ticket price. Night at the Museum: Battle of the Smithsonian grabbed the number two slot, holding incredibly well considering the competition was stiff for the family audience this weekend. The Ben Stiller-starrer dropped a mild 53% to $25.5 million for the frame. But despite the solid turnout from the family audiences this weekend, the box office couldn't match last year at this time when Sex And The City: The Movie opened to $56.8 million and Indiana Jones and the Kingdom of the Crystal Skull had a giant $44.5 million second weekend. (The top 12 movies were down just under 1% from last year.)
Despite the dour year-over-year comparisons, individual films are still holding their own. In third place, the well-reviewed Sam Raimi-directed horror film Drag Me to Hell opened to $16.6 million, just beating Terminator Salvation's three-day take of $16.1 million. The Christian Bale-starrer dropped 62% from its opening frame. The film's 11-day cume stands at $90 million, far beneath what Terminator 3 had grossed in its first 11 days in theaters back in 2003. Fifth place belonged to the stalwart Star Trek which continues to earn despite already being in theaters for a month. The J.J. Abrams-directed movie has now crossed the $200 million mark -- dropping only 44% this frame, it proves it's still got more earning power left.