The CW, not being a huge TV network, has much lower ratings standards when it comes to a successful show vs. a show on the chopping block.
While the bigger networks including NBC, ABC, CBS, and Fox expect about 7 - 17 million viewers or so for a successful show, popular CW show like Gossip Girl keep afloat for around 2 million, and a fellow freshman series to Melrose Place, Vampire Diaries, hit 4.2 million viewers for this week's episode (more).
So, for those shows we consider in danger on the likes of NBC like Heroes, the ratings may just have dropped a lot, down to 5 or 6 million for concerns of cancellation, but for The CW, cancellation for a show like The Beautiful Life was because it was hitting 1 million in its first few episodes, and not showing any sign of popularity or improvement.
Since the difference between a popular show at 2 million and a canceled show at 1 million doesn't feel like a huge gap, there's certainly reason to wonder if Melrose Place is going to cut it for a 2nd season renewal. MP kicked off its season premiere on September 8th with 2.27 million viewers (more), and now by the 8th episode, has dropped to 1.59 million (more).
With GG and 90210 staying steady around 2 million, and others like Vampire Diaries and Supernatural sticking around 3-4 million, would The CW hang on to a show that started where their popular shows have dropped, plus then dropped closer and closer to the number of a show they canceled after 2 episodes?
So, while we editorial ladies here at SideReel can't resist a juicy CW drama and are still watching Melrose Place, we have to wonder if we're going to have to agree with TVGuide.com when they say:
"Yes, the CW has ordered 18 episodes for this season. Two cast members have been fired, and producers say they plan to change direction from the new Melrose Place's dark murder mystery. Will it be enough?"
What do you think? Do you agree with TVGuide and our growing concerns that while MP is doing okay, it looks like the ratings aren't all that's slipping? Would you like to see MP survive for another season, or are you part of that viewership that's dropped off since the premiere and don't plan to return?