It's easy to ask "what's inspiring about a movie about a typeface?" and not expect an answer. I was fascinated by this movie. As an aspiring writer/director I found it very inspiring to see this film and realize that you really can make a movie about anything as long as you make it good. You can make any subject interesting on film, which is exactly what this one successfully does. The people interviewed with graphic design backgrounds are extremely entertaining to listen to, and are even frequently hilarious in what they have to say about design. The visual style is also very catchy and well composed, which isn't something I would've expected from the DP of Borat. I recommend this to anyone who is a doc-lover, film lover, or is skeptical of the movie.