Television's Promotion Process

So I know that this isn't news exactly... (I partly want as many people as possible to see this and give their opinion) but I just read that apparently Dirty Sexy Money, one of my favorite shows, is most likely going to be cancelled. So what I can't understand is why television networks seem to only make an effort to promote their most popular shows and not make much of an effort for their not yet established (but perhaps very promising) shows and let them flounder?

I mean, in DSM's case, I believe it's up against some pretty stiff competition (okay, almost all the popular shows are on Mon, Wed, Thurs, or Sun while Tues, Fri, and Sat don't have much good quality tv) on Wed, so... why not move it to say... Tues (but not Fri)? I mean, I think super nanny and super manny are on then, but I feel like there's a decent time slot open that day.

I don't know, but isn't it in the networks' best interests to have as many successful shows as they can instead of just a few?

And just a slightly unrelated point--remember how every commercial break nbc ran promos for my own best enemy (not to knock on that show specifically) and ultimately ended up wasting millions of dollars? Even I could have told you I wouldn't have watched it.

I mean I guess it makes some sense to put your money on shows that will promise you viewers, but it's shame what happens to good shows like DSM, Pushing Daisies, (I think I've heard "axe" reports for) the Sarah Connor Chronicles, Friday Night Lights (a few months ago, although it's safe for now), ect.


1 comment

Default avatar cat

What's wrong with this comment?

Let us know why you think this comment is inappropriate.

Nov 22, 2008 8:32AM EST

I completely agree with your analysis, my friend. It seems the major networks are putting all their time and energy into /already/ successful shows, instead of promoting the promising ones, such as Pushing Daisies (which did, as you say, get "axed," and will be left with a cliffhanger no doubt.)
Instead of looking at the market and putting shows into appropriate timeslots, they place their newer shows right up there in competition with shows with established followings and expect them to preform well, which, to me, is the equivalent of putting a beginner violinist next to a professional and saying, "Ok, compete and we'll see which one of you is better." It's insanity. The networks are also squandering their resources looking at counting systems that are inaccurate and out of date. Their ratings are based on a faulty system that only reports a SMALL number of who's actually watching. They ignore the forums in which people fountain their praise for these newer shows and only look at a miniscule portion of public opinion, then, from that, assume that they are not doing well.
They give us false hope for another season (*cough* Pushing Daisies *cough*) and then rip it away leaving us with nothing but an untold story.
In my bluntest, most honest opinion, our networks are being run by ignorant idiots who have no idea of their actual demographic and who waste their time with what they've already accomplished instead of setting their sights and ambitions higher with a hope of accomplishing more. When something NEW and FRESH and INTERSTING (not to mention wholesome in comparison to the other crap on TV) comes along, they nip it in the bud without giving it a chance to bloom.

Want to comment on this? First, you must log in to your SideReel account!