Game On! Will Lauren and Heidi ever make up? Can Stephanie be trusted?

It's official: Americans can't get enough of The Hills. But the question is, why do 3.5 million viewers (one of MTV's biggest franchises ever) obsessively tune in to a reality show that follows the lives, loves and frenemyships of a group of rich, self-absorbed twentysomethings? We'd love to answer. But we can't right now. The Hills is on!

Just days before the brilliant California sun rises over one of L.A.'s most famous reality-show homes, its resident, Lauren Conrad, insists that this time, she's "learned not to get involved in other people's business." Applaud her resolve--and the way she expresses every emotion by sweeping her wispy bangs away from her widening eyes with one black manicured fingernail. But just know that the whole staying out of other people's business thing is not going to work. Hills executive producer Adam DiVello explains why: "Since all of the characters revolve around Lauren's world," he says, "each of their stories affects her, especially this season."

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