Has MTV become Disney, Too?
You might guess that from "The American Mall," a movie so like Disney's "High School Musical" that it even boasts that it comes from the same executive producers (Barry Rosenbush and Bill Borden). More importantly, "Mall" also has choreographer Bonnie Story as well as music by David Lawrence.
And, just like Disney, MTV is doing some heavy-duty marketing, including making the DVD and soundtrack available the day after the movie airs.
There is artistry in "Mall," but its aroma is often overwhelmed by the smell of commerce. Director Shawn Ku uses split screens (I counted 12 at one point), bright colors and exuberant dance to change the common mall into a teen wonderland of lights, drama and secret passages. But all of this is done in service to a story that is terribly familiar.
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