Guru Pitka (Myers) is known variously as "The Love Guru" and the "Second-Most Famous Guru after Deepak Chopra." His ashram is visited by"notables" like Jessica Simpson, Val Kilmer, and Mariska Hargitay (there's a fairly amusing joke there). However, he chafes at playing second fiddle on the world's stage to Chopra, with whom he studied as a child under the tutelage of Guru Tugginmypudha (Ben Kingsley). The Promised Land for Pitka is a guest spot on Oprah. His services are sought by the owner of the Toronto Maple Leafs, Jane Bullard (Jessica Alba), when her star player, Darren Roanoke (Romany Malco), is unable to get the job done on the doorstep of the Stanley Cup Finals. Without Darren, the Maple Leafs have no chance, and he is unable to get over losing his girlfriend, Prudence (Meagan Good) to the L.A. Kings' goaltender, Jacques 'Le Coq' Grande (Justin Timberlake). Guru Pitka's assignment, which comes with a $2 million paycheck and the sought-after appearance on Oprah, is to reunite Darren and Prudence.
On a broad level, The Love Guru is as much a satire of Eastern-based self-help philosophies as Austin Powers was of spy movies. The movie is at its best during a seminar given by Guru Pitka during the early going. Using silly and sometimes profane acronyms (B.L.O.W.M.E.), the guru preaches a lifestyle perspective that distills to one simple premise: D.R.A.M.A. During this lecture, Myers gets in his jabs early and often and, had the rest of the movie continued on this level, The Love Guru might have been Myers' most successful comedy to-date. Unfortunately, it devolves into little more than a series of bodily fluid-themed gags and sex jokes. We learn, for example, why Tugginmypudha is cross-eyed, why Jacques is nicknamed 'Le Coq', and what happens when Pitka's chastity belt is put to the test. The problem isn't that this material is sophomoric, but that it's sophomoric and frequently unfunny. When was the last time an elementary school graduate laughed at a man making "diarrhea noises" for about 30 seconds?
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