Bummer, because this is one fantastic show. Definitely check it out if you haven't already. The attention to 70's style and paraphernalia is impeccable. Also, great plot lines with few relinquishments to the cheese-ball faux drama that typically characterizes shows like Lost. So why is it going off the air? There is a great article in AdAge about it (" Advertisers Don't Party With CBS's Swingers") which you can't access without a subscription, but essentially the article says that advertisers are too worried about offending aging, right-wing middle America. According to the article, Phillips pulled its advertising because it received 5 CONSUMER COMPLAINTS! Wow, a whole five complaints. How many complaints do networks receive for their crap-tastic lineup of summer reality shows? Kudos to CBS for producing this show. Please add my 1 complaint that there are not more shows like Swingtown.