I want to start my entry about the latest Battlestar Galactica episode, "Six of One," with a short note about the premier's rating numbers. I'd never really paid attention to the actual rating numbers until I started blogging about Jericho last season. I was quite surprised to find that 7 million viewers was inadequate to prevent the cancellation of the series, mostly because that sounds like a lot of people to me.
Battlestar Galactica's Season Four Premier, "He That Believeth In Me," garnered 2.14 million viewers, and this is cause for excitement. I know that the show is on cable channel SciFi, so there are different expectations for a show, but Jericho certainly doesn't look more expensive to produce that Battlestar Galactica. If it is more expensive, then someone needs an efficiency expert.
Besides, I simply don't believe the Battlestar Galactica numbers. It suffers from what I call "The Enterprise Effect." This is when traditional models for measuring the viewership of a show fail to show the real popularity of a show whose target demographic prefers to watch television on their computers, either streaming or by torrenting the show. Battlestar Galactice has an IMDb rating of 9.1 out of 10. A lot more than 2.14 million people are watching this show, and it is time that SciFi figured out how to take advantage of that.
Read the full commentary Athens Exchange.