"Generalissimo" was especially notable because it cast Jack in his true light: as a hopeless romantic. When he likes (loves?) somebody, there's nothing he won't do, say or buy to win their affection. In this case, it meant trying to get rid of an evil character on a Spanish soap opera who looked eerily like himself. (The Generalissimo was, of course, played with panache by Baldwin himself.) And who wouldn't go to such lengths for a lady like Hayek? Who wouldn't want to have sweet Spanish nothings whispered in their ear, in between scoops of McFlurry's (a.k.a. "the world's greatest dessert," and much, much cheaper than $1,000 dollar gold ice cream)?